Tandem Theory | You Deserve Better

We Were Tired of Watching Agencies Fail Their Clients.

You know the drill. The brilliant pitch team disappears after the contract is signed. Recommendations come from gut feelings dressed up as strategy. Your calls go to junior staff while the partners move on to the next pitch.

We spent decades inside that broken system. And in 2019, we decided to build something better.

Tandem Theory was rebuilt from scratch around a single promise: the Better Client Experience. We codified it into three pillars that guide how we work and five beliefs that define who we are.

This is the agency we wished we could have recommended to our friends. Now it's yours.

Guiding How We Work.

Your Strategies Will Work

Data & Analytics First

Tired of campaigns built on agency hunches? We start every strategy with your data. Real insights. Measurable outcomes. Proof that compounds.

Your Team Will Care

Culture That Delivers

You can feel the difference when people love their jobs. Our no-assholes policy isn't just HR talk--it's why your team shows up energized, collaborative, and genuinely invested in your success.

Your Partners Will Stay

Leadership in the Room

The senior talent in the pitch is the senior talent on your account. Period. No bait-and-switch. No excuse-making. Just the experience you paid for, every single day.

Defining Who We Are.

Data Must Drive Strategy

Because your budget isn't a guessing game.

Every recommendation we make is grounded in your data. You get strategies you can trust and results you can measure.

Humans + Technology Will Define Who Wins

Because the future isn't waiting--but it still needs humans.

We're building an AI-native agency where technology amplifies talent. Our tech investments become your competitive edge.

There Is No Place for Assholes

Because life is too short for bad partners.

We hire for talent and kindness. Your team will be smart, creative, and genuinely pleasant to work with.

Independence Means Better Value

Because you shouldn't fund someone else's shareholders.

We're independently owned. No holding company tax on your budget. Recommendations based on what's right for you.

No Sunday Night Monsters

Because happy teams do better work.

Our people love their jobs. That means lower turnover, deeper knowledge, and partners who bring energy.

The People Behind the Promise.

Tom Cole

CEO, Founder

Tom Millweard

President, Founder

John South

Principal, Founder

Mike McCartin

COO, Founder

Megan Flynn

Chief Client Officer

Richard Silva

SVP, Technology & Data

Austin Wright

SVP, Integrated Strategy

Dave Mansfield

EVP, Analytics

Chris Dodgen

ECD, Creative

Tom Bateman

SVP, Client Service

Melissa Braden

EVP, Client Partner

Maggie Lucas

SVP, Client Service

Cindy Bruemmer

VP, Media

Kelly Haser

VP, CRM

Lauren Glover

VP, Client Service

Carley King

VP, Client Service

Shaista Jiwani

SVP, HR

Tisha Starks

SVP, Finance

Ray Rosenbaum

CIO, Insights

Michael Sitarzewski

VP, Innovation

Everything You Need. Nothing You Don't.

Analytics

The insights that guide every decision. Data strategy, segmentation, predictive modeling, and BI that turns numbers into competitive advantage.

Media

The precision that stretches every dollar. Strategy, programmatic, optimization, and orchestration that puts your budget where it performs.

Creative

The work that actually works. Brand strategy, design, copy, and content built to drive results, not just win awards.

Technology

The systems that tie it together. AI, automation, CRM, and measurement that makes your entire marketing ecosystem accountable.

Clients Who Made the Switch.

Upbound

20+ years helping Upbound brands acquire and grow customers through data-driven strategies.

Rent-A-Center

Customer acquisition and retention driving store and web-based growth.

Acima

Lease-to-own growth through integrated media and analytics.

Daikin

20x increase in dealer leads for the world's largest HVAC company.

Goodman

HVAC brand growth through targeted dealer lead generation.

Regis

Data-driven CRM for Supercuts, SmartStyle, and Cost Cutters salons.

Purina

Personalized CRM across 36 pet care brands for lifecycle retention.

Benihana

Restaurant brand engagement and customer loyalty programs.

You Deserve Better.